Generate More Calls For Your Business
Using Google Click To Call Ads
Easy step by step video instruction that will have you up and running ads in minutes. Save yourself thousands in annual management fees.
Generate More Calls
SAVE TIME
Generate More business
Your Instructor Joe Balestrino
Joe started using Google ads for his agency's clients in 2004! Since then Joe has manged hundreds of millions in advertising dollars. He has trained entire marketing departments and agencies on how to effectively manged and run successful Google ad campaigns.
He currently offers one on one coaching classes for marketing agency owners and has been recognized by news organizations as an expert in Google Ads.
Joe has authored several books and guides on local business marketing, eCommerce marketing and Google Ads. Joe is recognized a Google Ads expert in the marketing industry as well as the major news outlets such as CNBC.
Results Of Joe's Work & Trainings
America's Bath
The client was unable to generate consistent leads at a good ROI. The lead volume was low for this large company.
We rebuilt the account with new campaigns and ad groups. We focused on services they offered and used many of the advanced techniques I developed especially for contracting businesses.
We then took over the campaign in March and by April you can see (below) how the Cost Per Conversion decreased and the number of conversions increased.
In May I was able to fine tune the account further by reducing the advertising costs by $900 while generating the same amount of leads as I did in April.
✅ The client sent this email in June...
"Great work! With your fee included we generated a 9X ROI!"
Companies Joe Has Worked With ...
Humble Sign Company
Humble Sign Company
Humble Sign Co. was running campaigns for over a year with moderate success. The account was being managed internally and the owner wanted to get more out of what they were spending.
➡️ I created new campaigns, rebuilt others, created new ads, added negative terms and made a few advanced bidding adjustments.
➡️ I took over the campaign towards the end of September. You can see that the number of leads (in the short amount of time we managed it) was already at the highest levels it had ever seen when it came to the number of leads at the lowest cost.
✅ After a full month the campaign had seen a 55% reduction in advertising costs. While increasing leads by 158%. The CPA went from $265 to $45. A decrease of 83%
Humble Sign Company
MMA - Evolution
A local Florida MMA gym wanted to drive more members to their business but was struggling with their Google ads performance.
➡️ In February leads were costing $60. Which is very high for this type of business.
➡️ After just one-month conversion went up and the cost per conversion was now $56.
➡️ By month 3 the account had more conversions at the lowest cost at $37
✅ The result was a 125% increase in leads with a 46% decrease in the cost per lead.
Humble Sign Company
Pro Power Washing Company
This small power washing business located in Florida was struggling to stay afloat. They were using an Google Ads manager who was not producing results for them.
➡️ The campaign had many broad terms and many unrelated terms. The settings were a mess and the ads were poorly written.
➡️ The budget was tight and it was too small to try and stretch it out across the different service types.
➡️ As you can see (dark blue bar in June) the client paid as much as $549 for a lead.
✅ I took over the campaign in January focusing on the most profitable services first and was able to generate 18 leads with the small $50 a day budget.
✅ In February I was able to generate 42 leads while slightly increasing the budget.
✅ In March we advertised all of the services provided by the company. The client saw 74 leads at a slightly higher CPA, but the quality lead was good and they were able to close the majority of the leads.
This company is now receiving a steady stream of leads and is no longer struggling, but thriving!
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